javad shekarriz; Shapour Salavati; Tayebeh Moqadasi Nia; zohreh rafezi
Abstract
This study was conducted in a quarterly period among Kashani citizens aged 18 years and older, the sample population includes 206 people. Data collection tool is a researcher-made questionnaire. The results show that despite the difference in the use of national news network and local virtual networks, ...
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This study was conducted in a quarterly period among Kashani citizens aged 18 years and older, the sample population includes 206 people. Data collection tool is a researcher-made questionnaire. The results show that despite the difference in the use of national news network and local virtual networks, this difference is not statistically significant (p> 0.05). Therefore, the audience uses almost both types of media to obtain information and news. Also, there is a statistically significant difference between the level of trust in the national news network and local virtual networks (p <0.05). In this way, the audience has more confidence in local virtual media to obtain news information. In the study of demographic factors, the results show that the use of native virtual networks is statistically significantly different between male and female audiences (p <0.05). Thus, the female audience uses more native virtual networks than the male audience. Also, there is a statistically significant difference between the level of use and trust in the national news network and local virtual networks and audiences with different education (p <0.05). The results of Tukey's follow-up test show that audiences with postgraduate and higher education are more confident than native virtual networks, despite using the national news network more.
