a s; g t; m r; a g
Abstract
Abstract Tourism is, above all, an economic issue. The organization of geographic space is shaping the free trade of tourism, and the business of travel is based on capitalism and profitability. Therefore, tourism in the process of supply and demand, shows the effects of development. The main component ...
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Abstract Tourism is, above all, an economic issue. The organization of geographic space is shaping the free trade of tourism, and the business of travel is based on capitalism and profitability. Therefore, tourism in the process of supply and demand, shows the effects of development. The main component of the sustainable tourism paradigm is building relationships and unions in order to strengthen the capacity of the local community and transfer the local economy in a sustainable way, which is also beneficial for the environment. Tourism is considered as one of the first three sources of income in the world as the most innovative industrial in the world, but in Iran, for many reasons, it still has not found its true status. The city of Kashan in the province of Isfahan has long been regarded by both Iranian and foreign tourists as one of the most important tourist hubs of the country with its outstanding antique works, its historical and architectural monuments and its admiration. The position of the city of Kashan in attracting tourists in the country and the large amount of tourist arrival will not affect the integrated management of this city. Due to the historic dates and volume of tourists entering, there are certain conditions in this region. In this paper, the combination method AHP_SWOT was used which according to the results obtained the highest score was given to the threat points (332/2); the rest scores were respectively the strengths (3 218/3), the weaknesses (3 218/3), and finally To the points of opportunity (4/824), according to the plot of the paragraph, a suitable strategy for Kashan is a defensive strategy that can, in addition to emphasizing the development of tourism, the importance of the participation of the people and stakeholders, preservation of natural resources, valuable heritage and Strengthening the infrastructure as much as possible. Keywords: SWOT_AHP method, Kashan City, Strategic Planning, Economic Development-Social Development.
