Zahra Haghroosta; Ayatollah Momayez; Jalal Haghighat Monfared
Abstract
Implementing the organizational entrepreneurship process in the banking system creates added value for customers and creates innovative services. Therefore, the present study, with the aim of implementing the organizational entrepreneurship process in the banking system, identifies the components and ...
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Implementing the organizational entrepreneurship process in the banking system creates added value for customers and creates innovative services. Therefore, the present study, with the aim of implementing the organizational entrepreneurship process in the banking system, identifies the components and indicators affecting organizational entrepreneurship in the modern banking system in Iran. The research is applied in terms of purpose and descriptive and survey in terms of the type of research method. The information is obtained from two methods of documentary study and Delphi technique. The statistical population includes 23 experts in the field of entrepreneurship and banking, whose views have been extracted and refined in four stages using the fuzzy Delphi method. Based on the output of the analysis, the components affecting organizational entrepreneurship in the country's banking system include 4 dimensions of entrepreneurship, modern banking, organizational entrepreneurship and values and 13 components. Findings show the highest level of expertise in the entrepreneurship dimension: creation, implementation and exploitation of ideas, in the organizational entrepreneurship dimension: people, innovation, goals, structure and environment, in the new banking dimension: information technology, manpower skills, service diversity and in Values dimension: are the values that govern society and the organization. The identified components are able to provide the background of organizational entrepreneurship in the new banking system, improve their performance
