yazdan shermohammadi; morad baradaran; maryam mohktargozani
Abstract
Today, the tourism industry has succeeded to create a new type of tourism, called "virtual tourism" by using technology. This technology has provided a platform for people to be present in the digital world, allowing them to view any audio, visual and textual information from the real world. Evidences ...
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Today, the tourism industry has succeeded to create a new type of tourism, called "virtual tourism" by using technology. This technology has provided a platform for people to be present in the digital world, allowing them to view any audio, visual and textual information from the real world. Evidences show that this possibility has significant effects on one's mental well-being. Accordingly, the main purpose of this paper is to investigate and analyze the impact of virtual tourism on mental well-being by using the pleasure motivation system theory. In order to have an access to the needed information for analyzing these effects, we have extracted the data in the period of December to the end of January 2020 by using the survey method. The statistical population of this study was considered unlimited due to the unknown number of foreign tourists. Cochran formula was used to determine the statistical sample and with the help of available sampling, 384 European tourists were selected. Data analysis was performed using SPSS23 and AMOS software. The findings showed that perceived ease, perceived usefulness and perceived enjoyment had a significant positive effect on life satisfaction, quality of life, happiness and mental health through flow.
