Document Type : Research Paper
Authors
1 university of tehran
2 ut
3 Al-Zahra University Institute of Economic Sciences
Abstract
Medicine as a vital need is not only a therapeutic category but also has economic, social and political dimensions. Iran's pharmaceutical system has undergone changes due to the implementation of some market-oriented policies that have far-reaching social, economic and even political consequences. The aim of the present study is to investigate the effects and challenges of transferring the field of medicine as a vital commodity in the lives of individuals in need of a market mechanism. This qualitative research has been done in the form of analysis and description and at an institutional and strategic level in the field of medicine as a therapeutic commodity. In this research, with the help of qualitative method, ie documentary study and semi-structured interviews with some experts in this field, this development in drug marketing is criticized. The data obtained from the interview and the documents are categorized by the method of content analysis. The results show that an important part of the laws and executive policies in the field of medicine is influenced by the idea of marketing, . And is organizational. Consequences of welfare This development has caused decisive damage to the access of different classes, especially the access of the needy to medical drugs, so that it has created grounds for widespread dissatisfaction.
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