Document Type : Research Paper
Author
Assistant Professor, Department of Public Administration and Tourism, University of Mohaghegh Ardabili , Faculty of Social Sciences, Ardabil, Iran
Abstract
Social tourism is one of the most important types of tourism that is considered by many communities. This type of tourism is an area where the poor and needy can have the opportunity to have their vacation and leisure at an affordable price. This category can have a special impact on the development and improvement of social welfare of disadvantaged groups. The main purpose of this study is to identify and explain the key and effective drivers of social tourism in the development and improvement of social welfare of disadvantaged groups, which is centered on the cities of Ardabil province. The research method is a mixed method that examines the subject using a sequential exploratory approach. In this research, two methods of "content analysis and scenario planning" have been used, respectively. The main tool used in the qualitative phase is a semi-structured interview and in the quantitative phase is a questionnaire, which was extracted from 8 experts in the qualitative phase and 11 in the quantitative phase, respectively. According to the research findings, in the qualitative phase, 57 basic themes, 23 organizing themes, 4 global themes were identified and extracted, and they went to the next stage to explain and identify key and effective drivers. According to the results, the key and effective
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