Document Type : Research Paper
Authors
1 iran mazandaran
2 Associate Professor, Department of Sports Management, Mazandaran University
Abstract
Public-private partnership is a suitable strategy for the optimal use of the capacities and capital of the public sector and the private sector, which ultimately leads to the provision of economical and socially beneficial services. Therefore, the present research was conducted with the aim of investigating the strategies for the development of public-private partnership in the sports sector; which is philosophically interpretive, exploratory, analytical, and practical in terms of purpose. Qualitative research method was carried out using the foundation data method with Glazer's approach; The statistical population was all experts related to outsourcing and privatization of sports in the country. The sampling method was theoretical. The data was collected by means of semi-structured interview and the criterion was the realization of theoretical saturation. Interpretive analysis using actual coding and theoretical coding was used to analyze the content of the interviews.The reliability of the interviews was achieved through reviewing and modifying the findings and confirming the coding of each interview by the interviewee. The reliability of the interviews was also confirmed by using the process audit and intra-subject agreement of 81%. The results of this research show the extraction of more than 69 primary concepts in the form of three main categories: "abilities required for the parties to the contract", "infrastructures", "marketing and motivating participation".
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