Modeling and explaining the effectiveness of trust culture on social values of sustainable development (Case study: residents of Shiraz)

Alizadearand, Mostafa; Jahangiri, Jahangir; Tabiee, Mansour; Mirfardi, Asghar

doi:10.22054/qjsd.2025.81798.2617

Modeling and explaining the effectiveness of trust culture on social values of sustainable development (Case study: residents of Shiraz)

Document Type : Research Paper

Authors

Mostafa Alizadearand ¹

jahangir jahangiri ²

Mansour Tabiee ²

Asghar Mirfardi ²

¹ phd student of economic sociology and development of Shiraz University, university Instructor

² Department of Sociology, Faculty of Economics, Management and Social Sciences, Shiraz University, Shiraz, Iran

https://doi.org/10.22054/qjsd.2025.81798.2617

Abstract

The culture of trust reflects the cultural characteristics of a society that lead to either trust or mistrust among individuals. This study aimed to examine the impact of the culture of trust (including future orientation, proactivity, social stability, institutional trust, and familiarity with the social environment) on the social values of sustainable development (including tolerance, political participation, and freedom orientation) in the city of Shiraz. The research methodology was based on a conceptual model analyzed using SmartPLS and SPSS software. The data for this study were collected through a researcher-made questionnaire administered to a sample of 390 respondents from the citizens of Shiraz and were analyzed using structural equation modeling (SEM). The findings revealed that the culture of trust has a positive effect on the social values of sustainable development. This effect, with a coefficient of 0.38, indicated that the culture of trust explains 15% of the variance in the dependent variable. Additionally, the results showed that the level of trust culture in the studied society was high in the personal disposition dimension but low in the structural dimension. Consequently, the culture of trust has a direct relationship with the dependent variable. In other words, the higher the culture of trust among individuals in society, the more the social values of sustainable development will be strengthened.

Keywords

trust culture

social values

sustainable development

trust

Subjects