Document Type : Research Paper
Authors
1 Ph.D. Candidate in Cultural Sociology. Faculty of Social Science. Allameh Tabataba'i University. Tehran. Iran
2 Full Professor in Department of Cultural Studies. Faculty of Social Sciences. AllamehTabataba'i University. Tehran. Iran
3 Assistant Professor in Department of Cultural Studies. Faculty of Social Sciences. AllamehTabataba'i University. Tehran. Iran
Abstract
In the narrative of economic actors, entrepreneurs and managers, some romantic elements and concepts are defined by the endorsement of a specific kind of economic discipline. In this structural order and definition, the economic status of individuals is considered rational, normal,, balanced, and logical. This definition depends on risk-taking, ideation, potential, and imagination implementation in the business context. The entrepreneurial ecosystem applies the romantic perspective principles and creates perceptions and norms contagiously by giving priority to genius. In this context, failure and its consequences are individualistic issues and concerns. Meanwhile, new heroes have emerged. These heroes have characteristics and signatures that can be considered a model. The ecosystem introduces and defines a new precious act. In the present study, it has been tried to depict genius and Iranian entrepreneurs using narrative research methods and semi-structured interviewing. We interviewed directly economic actors, such as founders and CEOs of startups, investors, innovative incubator centers, traditional entrepreneurs, and benevolent. This qualitative research focused on identifying and exploring the genius, economic romanticism, and aestheticization of economics theoretically. Our findings indicate that many narratives of the entrepreneurial ecosystem are compatible with the romantic act, while the sentimentality and opportunism of romanticism undermine the significance of the context.
Keywords
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