Document Type : Research Paper
Authors
1 Ph.D. student in The Business Management, Kish International Campus, University of Tehran, Tehran, Iran.
2 Assistant Professor, Department of Business Management, Faculty of Management, University of Tehran, Tehran, Iran.
Abstract
Commercial banks can be considered the main institutions of the money market, which help to create positive economic growth in the country as well as economic stability. Addressing social responsibilities by banks, in addition to a positive role in sustainable development, can help banks improve brand, create more value and profit, increase the customer loyalty, as well as gain customer trust and confidence. Social responsibility is not only a differentiating competitive factor but also as a survival factor and it is precisely the distinction between successful and inefficient banks. In this article, an attempt has been made to identify barriers and facilitators of social responsibility implementation in commercial banks of Iran by using a study of the views of banking experts and customers. The research method is qualitative content analysis and the method of collecting and obtaining the views of customers and banking experts has been detailed and lengthy interviews and has continued until data saturation. Finally, 22 interviews were conducted (11 interviews with customers and 11 interviews with banking experts). banks' management conditions, performance of effective stakeholders, organizational processes, the bank's position in the minds of customers, environmental factors, laws and regulations were determined as the barriers and facilitators of banks 'social responsibility, after reviewing and analyzing the two mentioned perspectives.
Keywords
- Social responsibility of banks
- Barriers to social responsibility
- Drivers of social responsibility
- Management conditions of banks
- Organizational processes
- Environmental conditions
Main Subjects
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