Document Type : Research Paper
Authors
Sociology Department, Social Sciences Faculty, Yazd University, Yazd, Iran
Abstract
The social contexts in which young entrepreneurs live play a role in their success. The purpose of this research is to explore social processes leading to the success of top young entrepreneurs in Yazd province. This research is based on a qualitative approach of data-based theory. Purposeful sampling and semi-structured interviews were conducted with 15 young entrepreneurs. Based on the findings of the research, the final category of sales and marketing of the intentional implementation of entrepreneurship was created. Causal conditions are the categories of benefiting from the ideal traits of entrepreneurship, the formation of identity ideals, the maturation of human resource capabilities, and the recognition of self-creation capabilities. Intervening conditions are the categories of the field of entrepreneurship, socio-cultural modernization, the development of an entrepreneur's personality through socialization, the dualism of the situational function of financial facilities. The background conditions are the categories of driving motivational factors, pulling motivational factors, functional necessity of creativity, socio-cultural levers of entrepreneurship. Strategies are the categories of realistic processing of failure-success, strategic-resilient management of failure, formulation of individual-organizational perspectives, efforts towards the optimal performance of family roles, and the consequences are the categories of relative satisfaction from self-creation, social-symbolic capital of success, synthesis of material-immaterial benefits of success.
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