عنوان مقاله [English]
The present study aimed to identify factors affecting the social participation of shopkeepers in Tehran historical texture (Region 12) in urban projects (building pedestrian ways). It was a quantitative-survey research and the data was collected through questionnaires. Using stratified random sampling method, 155 subjects were selected from among shopkeepers in the region 12 of Tehran. The theoretical framework of this research was a mixture of viewpoints of Parsons, Homans, Lerner, Dahl, Emerson, Lipest, Giddens and Coleman in the field of social participation and the viewpoints of Luhman, Offe, Paxton and Giddens in the field of social trust. For collective memory, the viewpoints of Durkheim, Halbwachs and Ricœur.
The present paper aimed at explaining the relationship between social participation (depending variable) and categories such as collective memory, economic incentive, social trust and relationship (main variables) and the type of job, ownership and location of shop, educational degree and income (subsidiary variables). The results of Pearson Correlation Test showed that there was a significant relationship between the mentioned variables (except the variable of ownership) and the degree of participation. The results of the multivariate test also indicated that independent variables explained 59% of depending variable variance and the variable of ‘economic incentive’ is of a more contribution among them. Generally, the conclusion was that the social participation among shopkeepers in the historical texture of Tehran is identified as an effective element in the social environment and shopkeepers have an appropriate understanding of the importance of their social participation in the place of their business.